Our Differently Various campaign
This autumn, we are celebrating our unique, extra-ordinary and differently various community of over 1,000 brain injury survivors, family members and carers.
From 5th October - 29th November, we'll share the stories of the survivors who attend and volunteer at our day service, and we're hosting a season of events across the 13 diverse London boroughs that make up our catchment area.
Why this name and campaign? We like to be led by our membership as much as possible. We run a Steering Group with a number of brain injury survivors; working with them to discuss what public-facing work they would like Headway East London to be focusing on. When discussing fundraising and events, members remarked how important it was to reflect the charity's large geographical catchment. There were lots of different suggestions; exhibitions, poetry readings, bake sales, radio shows - and we loved them all! We wanted to create a space where all contributions, from all corners of our community were welcome. And so "Differently Various" was born. The name itself also comes from one of our late members, Quentin, who was a tremendous writer and artist - we hope it's a fitting tribute.
We've kicked off the storytelling element to the campaign with a new series: Welcome To My World (read the stories here). During Action for Brain Injury Week we released five stories from our members, and going forward we'll be introducing you to someone from a different borough each week.
Over the next couple of months, we'll also be working with some exciting partners (including Autograph Gallery, Barbican Centre and Bloomsbury Festival) running a series of public events and projects. Keep your eyes peeled for further announcements!
Alongside these awareness-raising activities, we're also running a fundraiser to support our work.
Headway East London exists in an increasingly challenging and competitive situation, meaning that we rely on charitable donations to protect and build on what we have. So we can't pass up an opportunity to fundraise. We are asking you to raise £50, in any way you can. For example:
- Give something up during the campaign (coffee/tea/ubers etc) and donate the money saved.
- Set up a Facebook fundraiser for your birthday or another special date.
- Devise a sponsored walking/running/cycling challenge that takes in your favourite local landmarks.